2nd May 2013
Ideas swap thanks to players of People's Postcode Lottery
Two hardworking North-East
charities, both supported by players of People's Postcode Lottery, have been
working together to help improve each other's organisation.
North East has been transforming the lives of disadvantaged children in the region for over 120 years, whilst Northumberland Wildlife Trust has been
tirelessly protecting wildlife in Northumberland, Newcastle and North Tyneside
for 42 years. To date, the two charities have received a
combined total of £816,332 from players of People's Postcode Lottery. Needless
to say, without such support, their work would be so much harder.
Jo Cody, Marketing Officer
at Northumberland Wildlife Trust spent a week seconded to the Fundraising
Department at Children North-East as part of a two-year ‘business leadership
development’ course developed through the Royal Society for Wildlife Trusts.
The secondment was a
fantastic opportunity for the two charities to work in partnership and share
their expertise. Jo worked alongside
Carol Taylor, Senior Fundraiser with Children North-East. Together, they developed ideas
in all areas of marketing, ranging from publications, e-newsletters and events
to investigating ways of engaging with supporters and reaching new target
audiences for both charities.
Although both charities deal
with completely different issues in their own unique way, a new partnership has
been forged between the two organisations. The charities would never have come into
contact with each other had it not been for People's Postcode Lottery. Jo and Carol intend to continue working together and are hoping
to deliver a number of education sessions and events for the young people
Children North-East strives to help.
Jo said: “At a time when it
is becoming harder and harder for charities to carry out their work because
of cuts in government funding, not to mention
a reduction in donations, membership and corporate sponsorship, support
from players of People's Postcode Lottery really is invaluable.
“Sometimes there is a risk of sitting in a ‘bubble’ thinking your charity is the most important, so it was really great to spend some time with another hardworking charity which also receives support from the charity lottery's players - so please keep playing, the wildlife and the children of the North-East would like to say a million thank-yous for your support.”