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Charity Ideas Swap

2nd May 2013


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Ideas swap thanks to players of People's Postcode Lottery




Jo Cody, Marketing Officer at Northumberland Wildlife Trust, with Carol Taylor, Senior Fundraiser with Children North-East Jo Cody, Marketing Officer at Northumberland Wildlife Trust, with Carol Taylor, Senior Fundraiser with Children North-East

Two hardworking North-East charities, both supported by players of People's Postcode Lottery, have been working together to help improve each other's organisation.



Children North East has been transforming the lives of disadvantaged children in the region for over 120 years, whilst Northumberland Wildlife Trust has been tirelessly protecting wildlife in Northumberland, Newcastle and North Tyneside for 42 years. To date, the two charities have received a combined total of £816,332 from players of People's Postcode Lottery. Needless to say, without such support, their work would be so much harder.



Jo Cody, Marketing Officer at Northumberland Wildlife Trust spent a week seconded to the Fundraising Department at Children North-East as part of a two-year ‘business leadership development’ course developed through the Royal Society for Wildlife Trusts.



The secondment was a fantastic opportunity for the two charities to work in partnership and share their expertise.  Jo worked alongside Carol Taylor, Senior Fundraiser with Children North-East. Together, they developed ideas in all areas of marketing, ranging from publications, e-newsletters and events to investigating ways of engaging with supporters and reaching new target audiences for both charities.



Although both charities deal with completely different issues in their own unique way, a new partnership has been forged between the two organisations. The charities would never have come into contact with each other had it not been for People's Postcode Lottery. Jo and Carol intend to continue working together and are hoping to deliver a number of education sessions and events for the young people Children North-East strives to help.



Jo said: “At a time when it is becoming harder and harder for charities to carry out their work because of cuts in government funding, not to mention  a reduction in donations, membership and corporate sponsorship, support from players of People's Postcode Lottery really is invaluable.

“Sometimes there is a risk of sitting in a ‘bubble’ thinking your charity is the most important, so it was really great to spend some time with another hardworking charity which also receives support from the charity lottery's players - so please keep playing, the wildlife and the children of the North-East would like to say a million thank-yous for your support.