18th July 2014
WaterAid launches social media campaign to help girls around the globe
In disadvantaged countries, water collection is almost
exclusively the job of women and girls. These females often have to walk miles
every day carrying their body weight in water on their heads or backs,
something that is hard to imagine in the Western world. To help and fight
against this reality, our players have awarded WaterAid a
whopping £150,000 this year, to
ensure that more people have access to clean water in countries such as Nepal,
Uganda and India.
This month, WaterAid have launched a fantastic social media
campaign which aims to raise vital funds
for girls who don't have access to clean water and safe toilets. 'To be a
girl' invites women to share photos of themselves as a girl on Facebook,
Twitter and Instagram using hashtag #MeAsAGirl and donate to the
charity itself - to stand in solidarity with girls around the world who are not
as fortunate. What's great about the project is that it helps women across the
UK to reminisce on their own happy childhoods while helping to fight the
injustice that girls in other parts of the world must endure.
A host of celebrities have already taken part, including
Sarah Brown at 15, singer Cerys Matthews playing the guitar at 13 and
television presenter Laura Whitmore in her primary school days. They are
supporting this incredible campaign to ensure that more females have access to
safe water and better sanitation facilities, things we often take for granted.
It's not just women who can participate. Men are also
encouraged to show their support by posting photographs of their mothers,
grandmothers, sisters or daughters as youngsters. They can even pull out some
fancy dress attire or raid their female friends' wardrobes and dress up as
girls themselves. Lots of laughs are
guaranteed and it's all in support of an amazing cause.
All donations made before 9th September to the 'To be a girl' campaign will be matched by the UK Government. To find out more
or to make a donation, visit the WaterAid
Clara Govier, Head of Charities at People's Postcode Lottery, said, "We're so happy that People's Postcode Lottery players are supporting WaterAid. Thanks to them, WaterAid have received £150,000 for their fantastic work."