03 November 2011
Yorkshire's fashion industry is making a stand for woodland restoration and climate change
Catwalks, glamorous dresses and flashing cameras are not what you would automatically associate with Yorkshire Dales Millennium Trust (YDMT), one of the 15 charities you, players of the People’s Postcode Lottery, regularly support.
But large, local fashion houses have teamed up with YDMT to bring their environmentally conscious and ethical ‘Fashion Gives Back’ event to life.
Together with Sequel Fashions of Harrogate and Source – an ethical trading services organisation – vintage, designer and ethically produced women’s wear went on auction at the event to raise essential funds for YDMT.
The auction was a huge success, with over one hundred people taking part and raising £700 for the local charity. The money is a fantastic boost to the charity’s fundraising target and will be used to plant new native broadleaf trees in the Yorkshire Dales National Park and Nidderdale Area of Outstanding Natural Beauty.
The tree planting campaign will run alongside the Woodland Restoration Project, funded entirely by you, players of the People’s Postcode Lottery. With your support, YDMT has planted an impressive 1 million native broadleaf trees.
The Fashion Gives Back auction was founded on a Reduce, Reuse and Recycle concept, and was aimed at inspiring women to shop at the top end of the market and consider pre-loved fashion items. Reusing clothes and accessories that have their own history helps to minimise the throw-away society mentality, as well as the strains on the environment.