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Vote That Counts Launches In North East

29th October 2012

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Six Local Charities Compete For £30,000 Funding

Vote That Counts North East logo

Today sees the launch of the Vote that Counts in the North East. This online initiative gives the public the chance to award a total of £30,000 to local charities.


A unique campaign, the Vote that Counts puts the decision-making in the hands of the North East public and asks them to decide where a total of £30,000 should be awarded. However, with all six charities involved providing fantastic services to the local community, organisers – People's Postcode Trust - know that the decision-making won't be easy.


The six charities involved in the North East Vote that Counts are

With funding at a premium at the moment, flexible awards like the Vote that Counts are a great opportunity for the six charities included.


This year has been tough for many people and so many deserving charities are finding their services in more demand than ever before,” says Clara Govier, Head of charities at People's Postcode Lottery. “People's Postcode Trust felt it was time that they helped in a small way by giving these charities the chance to win a total of £30,000 in funding. Not least because it was here in the North East that the Lottery began and was so warmly welcomed by the public.”


All of the charities came together at a secret pre-launch event held by People's Postcode Trust to find out who their competition would be. One winning charity will scoop £15,000, with two runner-up charities each securing £10,000 and £5,000 each. The Vote that Counts is funded entirely by players of People's Postcode Lottery, who together have raised more than £20.7 Million for charity and good causes across the country.  


With the campaign now fully launched, the charities need to move fast to attract vital support, secure the highest number of votes and win the top £15,000 funding before voting closes on 18th November at midnight. Working in partnership with three media titles in the North East (Newcastle Journal, Sunday Sun and Herald and Post), a great chunk of the votes will stem from readers, as each charity gets fantastic coverage on a weekly basis, across the papers.


Vote that Counts ambassador, Judie McCourt, said, “Launching the Vote That Counts right here in my home town is amazing. We've already seen how beneficial the campaign has been in Scotland and Wales, so it’s exciting to have it here. I just don't envy the readers who will have to choose which charity they would like to support – this campaign has a fantastic mix. Good luck to them all!


Organisers are also encouraging the charities to make use of social media and community blogs to drive as many people to the website as possible. Those that choose to share their vote via Facebook or Twitter will also be rewarded with another free vote. Whether they use that vote to support the same charity is up to them.  


The final charities were selected by People's Postcode Trust and the papers' Editors for their variety and importance for local communities. Even though some of the charities are larger in size and geographical reach than others, by taking part in the campaign they are all required to spend the total £30,000 funding on projects that benefit the local North East public.


Anyone looking to take part in the Vote that Counts should head to the Vote That Counts website where they can find more information on each charity, including images and information on how the funding would transform their services. And of course, they can register their vote for free and make a real difference to fantastic charities.


People's Postcode Trust is funded entirely by you, the players of People's Postcode Lottery. All voters taking part in the Vote that Counts must be aged 16 years or over and a resident of Great Britain.