People's Postcode Lottery

Vote That Counts Update

22 November 2011



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Please note: Voting has now closed in the Vote That Counts competition. Thanks to everyone who voted for their favourite charity. Check back on 18 December to see our lucky winners.




What a difference a couple of weeks makes in the Vote That Counts...




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The Vote that Counts campaign offers charities the chance to compete for £50,000 funding. It officially launched at the end of October with a four-page spread in the Sunday Mail.

 

Armed with logos, links and ideas, it was ‘ready, set, go’ as the charities got underway in their bid to attract as many votes as possible. And the campaign has been compelling viewing ever since.

 

We're now half way through, with just shy of a whopping 20,000 votes registered when this article was published.

 

Just yesterday, the Postcode Trust announced an extra incentive for charities to attract votes through social media.

 

If a charity secures a Tweet or a Re-Tweet about their campaign by a celebrity or leading Twitter account (for example, newspapers, influential bloggers, MPs or Councillors, etc), then they automatically secure an additional 500 votes. However, the charities only have until midnight on Sunday (27 November) to create as much hype on Twitter as possible. 

 

So, even though Macmillan Cancer Support is currently sitting at the top of the leader board, it could all change very quickly. Help for Heroes and Barnardo’s Scotland are hot on their heels, with lots of other charities surging ahead as well.

 

This new incentive isn’t just about how many supporters a charity has or how far their brand presence reaches, it’s about getting creative and inspiring others to spread the Vote that Counts word.

 

Each week, the Sunday Mail is profiling some of the Vote that Counts charities. Check out this week’s Sunday Mail for more information on Teenage Cancer Trust, Help for Heroes and Macmillan Cancer Support.

 

Or keep up to date with the Vote that Counts campaign by following the charities on the website at www.votethatcounts.org or tracking the #votethatcounts hashtag.