Big Tweet Success
Missing People's Big Tweet campaign is a huge success
May 29th, 2015
On 25th May, International Missing Children's Day, the charity Missing People once again took to Twitter for The Big Tweet for Missing Children.
The idea of the Big Tweet was simple – the charity broadcasted a different appeal for a missing child every thirty minutes for 24 hours and encouraged partners, celebrities and members of the Twitter public to retweet these appeals in a bid to get as many people as possible to look for these missing children.
The Big Tweet 2015 once again broke records, notching up a huge 95,000 retweets on the day, with celebrity involvement coming from dozens of big names, including Stephen Fry, Simon Cowell and J. K. Rowling.
Throughout the day, players of People's Postcode Lottery were thanked from the Missing People Twitter account (@missingpeople), and a number of players told the charity they were taking part in sharing the appeals. Since the day, three of the children and young people featured in the appeals have been found.
Ross Miller, Director of Fundraising and Communications at Missing People, said, "Our thanks go out to everyone who shared appeals during this year's Big Tweet for Missing Children. We were overwhelmed with the support and especially thrilled to be joined by players of People's Postcode Lottery. By joining the search, players helped to make a real difference for those featured, and the families who miss them."
Players have been a big help to Missing People's mission, having awarded the charity more than £2.9 Million over the last several years.Return to news archive