WaterAid launches social media campaign to help girls around the globe

In disadvantaged countries, water collection is almost exclusively the job of women and girls. These females often have to walk miles every day carrying their body weight in water on their heads or backs, something that is hard to imagine in the Western world. To help and fight against this reality, our players have awarded WaterAid a whopping £150,000 this year, to ensure that more people have access to clean water in countries such as Nepal, Uganda and India.

This month, WaterAid have launched a fantastic social media campaign which aims to raise vital funds for girls who don't have access to clean water and safe toilets. 'To be a girl' invites women to share photos of themselves as a girl on Facebook, Twitter and Instagram using hashtag #MeAsAGirl and donate to the charity itself - to stand in solidarity with girls around the world who are not as fortunate. What's great about the project is that it helps women across the UK to reminisce on their own happy childhoods while helping to fight the injustice that girls in other parts of the world must endure.

A host of celebrities have already taken part, including Sarah Brown at 15, singer Cerys Matthews playing the guitar at 13 and television presenter Laura Whitmore in her primary school days. They are supporting this incredible campaign to ensure that more females have access to safe water and better sanitation facilities, things we often take for granted.

It's not just women who can participate. Men are also encouraged to show their support by posting photographs of their mothers, grandmothers, sisters or daughters as youngsters. They can even pull out some fancy dress attire or raid their female friends' wardrobes and dress up as girls themselves. Lots of laughs are guaranteed and it's all in support of an amazing cause.

All donations made before 9th September to the 'To be a girl' campaign will be matched by the UK Government. To find out more or to make a donation, visit the WaterAid website.

Clara Govier, Head of Charities at People's Postcode Lottery, said, "We're so happy that People's Postcode Lottery players are supporting WaterAid. Thanks to them, WaterAid have received £150,000 for their fantastic work."

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