Animal charity PDSA has been revealed as the winner of this year's Vote that Counts, scooping an amazing £50,000 worth of funding.

The campaign was spearheaded by People's Postcode Trust, People's Postcode Lottery and The Daily Mirror and saw nine charities compete for the grand prize of £50,000. The four runners up, RNLI, Alzheimer's Society and Alzheimer Scotland, ChildLine and The MS Society, were each awarded £10,000.

PDSA worked like dogs throughout the campaign and even managed to secure backing from celebrities such as Hollywood actress Katherine Heigl and comedian Eddie Izzard. PDSA secured over 28% of the 83,000 votes and pipped the other charities to the post.

Head of PR for PDSA Mary Bawn said, "We are truly grateful to the public for their amazing support and, of course, to players of People's Postcode Lottery, without whom this funding wouldn't be possible."

The £50,000 prize money is set to be spent on PDSA's Preventing the Preventable campaign and will allow the charity to deliver 3,500 life-saving care packages, including full health MOTs for pets and guidance on vaccinations, neutering and micro-chipping.

Sean Wensley, Senior Veterinary Surgeon at PDSA, said, "Preventive healthcare provides the cornerstone of pet health and happiness. It's rewarding to be able to treat sick and injured pets but even more rewarding when simple actions prevent illness and injury from occurring in the first place. We want to equip pet owners with the knowledge and means to take these vital steps which will make a real contribution to pet wellbeing. Over time, as well as reducing animal suffering, preventing more conditions will also reduce the pressure on our 51 hard-pressed pet hospitals."

It was PDSA's pro-active approach to the campaign that won them the grand prize. Sean went on to explain how they got everyone involved. "Vote that Counts had an amazing effect here at PDSA where our entire staff and volunteer network pulled together as one for this fantastic cause," he said. "And it didn't stop there! We involved our brilliant supporters, suppliers and partners, who turned out in force for us, spreading the word and promoting Vote that Counts across social media and among their own family and friends.""We were so impressed with the number of votes from this year's Vote that Counts," said Kate Pearson, Trust Manager at People's Postcode Lottery. "PDSA really did go above and beyond when it came to getting the word out about the campaign and their hard work paid off. All of the charities did well though and really got behind Vote that Counts on their websites, on social media and with their supporters. We can't thank the voters enough - without their support the winning charities would not have received this fantastic funding."

Vote that Counts launched on Tuesday 24th September and received over 83,000 votes of support from the British public. As well as the five winning charities, Amnesty International, British Heart Foundation, Breast Cancer Care and Oxfam took part in the competition.

The campaign is run by People's Postcode Trust, a grant-giving organisation funded entirely by players of People's Postcode Lottery. To date, players have raised over £32.2 Million for charities and good causes throughout Britain.

In the past, People's Postcode Trust has run similar successful Vote that Counts campaigns in Wales, Scotland and the North East. This was the first campaign to run across the whole of Britain.

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