Skip to main content
People's Postcode Lottery logo

Search For Hidden Heroes

Join our nationwide search for green 'Hidden Heroes'

In the run up to WWF's Earth Hour on Saturday 28th March 2015, WWF and People's Postcode Lottery are today launching a nationwide search to find inspirational people who are making a real difference for our planet.

The Earth Hour 'Hidden Heroes' competition invites people to nominate themselves or someone they know who has gone the extra mile to help create a greener, more sustainable future and has inspired others in their community.

There are three categories

High profile WWF supporters Alistair McGowan, Graeme Le Saux and YouTuber Lex Croucher will each champion a category. They will be presenting an award to the winners, along with a £500 prize thanks to support from players of People's Postcode Lottery. The awards will be handed out at a special ceremony on 27th January to mark the 60 day countdown to Earth Hour 2015.

WWF Ambassador Alistair McGowan said, "There really are so many incredible people who care about our environment and are going above and beyond to protect it. Earth Hour's Hidden Heroes competition is helping to shine a light on these people and celebrate their efforts to make a difference for our planet. If you know anyone who's inspiring others to be greener or creating a more sustainable future for us all, nominate them as a Hidden Hero so they can get the recognition they deserve!"

After the success of Earth Hour's Hidden Heroes in 2013, which received over 150 entries from across the country, this year's competition is being run as a partnership between WWF-UK and People's Postcode Lottery. Head of Charities Clara Govier said, "We are delighted that our players support Earth Hour's Hidden Heroes competition to help celebrate those individuals achieving positive change for the environment – we strongly encourage all those working to drive forward environmental change to come forward and tell their story."

WWF's Earth Hour is an opportunity for everyone to show they care about the planet, but Hidden Heroes is looking to recognise those who are already working hard for change. They may have raised awareness of green issues in their community, campaigned for better recycling facilities at work, fundraised to install solar panels in a local school, or simply encouraged family and friends to reduce their own energy usage. The winners' stories will be showcased as part of the Earth Hour UK campaign, to highlight the difference individuals can make in helping protect our brilliant planet.

Joining the judging panel for this year is Simon Jakeman, a firefighter from Surrey whose sustainable rooftop garden and dedication to making Surbiton Fire Station London's greenest fire station helped him win the Hidden Hero workplace award in 2013. Simon, who has continued to act as an ambassador for Earth Hour, said, "For me, the honour of receiving a Hidden Hero award was a great way to pass the message on and inspire others to do their bit too. It's a brilliant way to bring about change from the roots up."

To enter the competition, simply complete the online entry form at with details of your nominated Hidden Hero. The competition closes at 11.59pm on Monday 1st December and winners will be publically announced at the end of January. To nominate, you must be aged 16 or over. Full Terms and Conditions can be found on the Hidden Heroes website.

Return to news archive