From today, we're introducing an exciting new advert to showcase what makes People's Postcode Lottery unique. The new commercial introduces our new 'WIN PIN' and the tagline, 'Be on a Winning Street'!

Our WIN PIN is the hero of the advert, and was inspired by the well-recognised online map location pins. In the advert, the WIN PIN represents lots of prizes landing all over Great Britain and the relevance of playing with your postcode. The adverts will make their debut today and run alongside our popular current ads featuring winners' reactions.

Lorna Menzies, Managing Director and Head of Marketing at People's Postcode Lottery, said, "Our new campaign is a big change in advertising direction for People's Postcode Lottery. We wanted this campaign to communicate what makes People's Postcode Lottery unique – the fact that people play with their postcode, can win with their neighbours – all whilst raising money for charities. We're delighted with the new campaign and hope you like it too."

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