Our New Brand Identity

Postcode Lottery launched in Great Britain in 2005 to raise funds for charities and good causes, while giving people the chance to win great prizes at the same time.

Now more than 20 years on a lot has changed in the world, including the way we use technology.

That's why, from 1 April, we're introducing a new brand identity and logo.

Designed by our in-house team, our new logo is modern, distinct and simple. But most importantly, it's also been built to make sure we can offer our players the best possible experience in a digital world of smartphones, apps and social media.

There's something else changing too. We know many people already call us 'Postcode Lottery'. So also from 1 April, we'll be known as Postcode Lottery.

The things we know our players love about Postcode Lottery will remain the same. Streets, neighbours and communities coming together, winning together and at the same time, raising funding to make life better for everyone.

We're proud of what we've achieved together with our players. So far they have raised more than £1.7 Billion in vital funding for thousands of charities and good causes, helping create lasting positive change.