Your browser or operating system is not supported

If you view our website on this device, the site will not display as intended. Some functionality may not work correctly.

We recommend you upgrade your software or view our website on an alternate device or browser.

To sign up to play or for help with your People’s Postcode Lottery account, call our Customer Experience team on 0808 109 8765 or email us at

Skip to main content
Postcode Children Trust
Magic Breakfast logo

Magic Breakfast

Magic Breakfast provides healthy breakfasts to thousands of children across the country, ensuring that they do not start the day too hungry to learn.

Every school day Magic Breakfast provides more than 200,000 children with 'fuel for learning' - which helps them to reach their full academic potential.

A hungry child cannot concentrate, is more likely to be restless, unhappy, lethargic, distracted or disruptive in lessons, putting them at risk of missing out on up to four hours of vital learning each morning. Each breakfast unlocks these four hours of life-changing education.

Magic Breakfast provision can be adapted to suit the needs of each school community. Many schoolchildren enjoy playground bagels as they arrive, others tuck into porridge in the school hall. Some Magic Breakfast clubs enable children and their families to eat together and talk - to make friends and engage with one another in a relaxed, non-stigmatising environment. Schools may offer games, art and play alongside the breakfast provision which helps with learning and facilitates this socialising process.

The concept is simple but the impact is huge.

Independent research, funded by the Education Endowment Foundation and carried out by the Institute for Fiscal Studies, found that Y2 pupils in schools providing a free, nutritious 'magic' breakfast boosted their reading, writing and maths by an average of 2 months' progress per year, compared to pupils in schools with no such breakfast provision.

Head office and contact info

Call 0207 836 5434Visit
Magic Breakfast
St. Magnus House
3 Lower Thames Street