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Collective Change

Keep Britain Tidy helps individuals, communities and organisations take care of our environment
Last year, volunteers collected tonnes of litter at the Keep Britain Tidy Great British September Clean

Thanks to the support of People's Postcode Lottery players, during challenging times, Keep Britain Tidy has been able to continue its work to ensure that everyone, no matter where they live, can be proud of the environment on their doorstep.

The past ten months have reminded us all that our shared spaces - parks, beaches and countryside - can make a massive difference to both our physical and mental health and wellbeing.

Open Spaces

Research shows that for parks and open spaces to be accessible for everyone, they need to feel safe. This goes hand in hand with them being clean and well-managed.

This is where Keep Britain Tidy steps in. Its work, supported by our players, helps individuals, communities and organisations who want to ensure that, when we step out of our front door, the environment we walked into is one of which we can be proud of and benefit from.

Last year, tens of thousands of volunteers supported its flagship campaign the Great British Spring Clean, which was hastily rearranged back in March and renamed the Great British September Clean. Between them, these volunteers collected tonnes of litter.

These volunteers, as well as the environment, felt the benefits of the campaign, with a massive 79% agreeing that taking part helped improved their mood and more than half saying it helped them to be more active.

In spring 2021, once again, Keep Britain Tidy will be encouraging everyone to love where they live, to do their bit and 'pledge to pick' so we can all be proud of our patch.

Keep Britain Tidy's work is making a difference every day. Its #LitterHeroes Ambassadors programme, which owes its existence to the support of our players, brings together - albeit virtually in recent times - its ambassadors across the country. These volunteers lead litter-picking and environmental improvement in their communities all year round, acting as advocates for change and leading by example.

Long-Term Change

But clearing up litter is only a small part of the work of Keep Britain Tidy. We need long-term change and a huge part of this is educating the next generation in the hope that they can do a better job of protecting our environment, both locally and globally, into the future.

Its Eco-Schools programme benefits hundreds of thousands of children and young people, and is ensuring that, no matter what the current challenges, the next generation still has the opportunity to learn about their environment.

Eco-Schools has moved into a virtual world and its award-winning Eco-Schools at Home project has given every family in the country the means by which they can explore how their actions impact on their environment. It shows easy ways to make small changes that can, collectively, make a big difference.

Supporting Deserving Causes

Charities like Keep Britain Tidy receive funding from our players to develop inspiring projects. Discover more of the good causes benefiting from this support.

Keep Britain Tidy 2021 Charity of the Week Video

Published: 18/01/2021

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