Players are helping to fund Wildfowl & Wetlands Trust (WWT) activities aimed at giving young people the chance to discover the wonders of the natural world.
As more children grow up with little or no contact with nature, the support of players of People's Postcode Lottery serves a vital role in giving hundreds of thousands of young people their first unforgettable wildlife experience.
Over the past several years, WWT has received £450,000 from players, ensuring that both children and adults can enjoy a range of rewarding experiences, from hand-feeding rare geese to tackling a canoe safari.
WWT projects to benefit from the generosity of People's Postcode Lottery players include the Wooded Wetlands at the Martin Mere Wetland Centre. This is a new attraction due to open later this year which will feature a tepee encampment showing how people lived sustainably in the wetlands of North America.
An educational project based around The Flight of the Swans, the epic journey following the Bewick's swan migration, is another beneficiary of the support of players. WWT Llanelli is also using a share of the funds to launch a new play area, Flamingo Bay, which will open later this month.
Making nature accessible to all is the charity's aim and WWT's world-class nature reserves mean that visitors of all ages can enjoy getting to grips with wildlife.
WWT's Head of Learning, Ann Nicol, explained, "There are so many barriers that stop kids from getting outside and exploring these days in the way we might have done as children. WWT creates places where everyone, no matter what their age or physical ability, can have an amazing experience of seeing wildlife up close, and hopefully spark a passion that will stay with them for the rest of their lives.
"WWT's staff have so many ideas to make learning about wildlife fun. With the support of the players of People's Postcode Lottery we've been able to realise more of those ideas this year."