A new independent report published by the Centre for Economics & Business Research (Cebr) has outlined the benefits for charities through reducing regulations on society lotteries.
The report called for an increase in society lottery turnover and draw limits. This would substantially boost the ability of organisations such as People's Postcode Lottery, who commissioned the study, to better support good causes.
People's Postcode Lottery is a society lottery raising funds for, and building awareness of, charities and good causes in the UK and globally. It is part of a family of charity lotteries operating in the Netherlands and Sweden, which combine to make the world's second largest private funder of good causes*.
The report highlights that every £1 in support from players of People's Postcode Lottery is leveraged by charities to generate, on average, an additional £1.70 in income. With this multiplier of 2.7, coupled with a simplification in society lottery regulations, players of People's Postcode Lottery have the potential to raise as much as £351.5 Million in a calendar year for good causes**.
Mark Astarita, fundraising director at the British Red Cross, has backed the call for the government to simplify the regulations restricting the ability of society lotteries to achieve more for charities. Mr Astarita said, "I welcome this report, and indeed any evidence, that demonstrates the need for responsible reform of current society lottery regulations. The hoops that charities have to jump through are disproportionate.
"Excessively tight restrictions can put charities off running lotteries, and this limits the funds they have available to spend on their work. Players of People's Postcode Lottery help charities like British Red Cross do more to support people in crisis, and simple reforms could enable the available pot of money to grow."The report's launch coincides with an ongoing inquiry by the Culture, Media and Sport Select Committee into the benefits de-regulation in the society lottery sector might offer to good causes.
Peter Lewis, Chief Executive, Institute of Fundraising welcomed the research findings and said,"This report highlights the importance society lotteries have in the fundraising community. Simplifying existing regulations will allow even more to be raised by charities, delivering increased support to good causes at a time when they need this most."
Grant Baskerville, Head of Public Affairs at People's Postcode Lottery, said, "The report represents a turning point in the debate on how best to regulate society lotteries. It provides unequivocal evidence that there is so much more our players could achieve for good causes with some very simple changes to existing regulations."
It is anticipated the Government will launch a call for evidence into society lotteries before the end of the year, with the possibility of changes being made to the sector in time for the upcoming UK General Election.