A Decade Of Progress

This year WWF-UK is celebrating ten years of incredible support from players of People's Postcode Lottery. Together, real progress has been made in wildlife conservation and climate change action.

Ten years ago, players helped make history as Scotland moved towards ground-breaking climate change action - and thanks to their support WWF-UK has been holding the Scottish Government to account on these commitments. WWF-UK has researched solutions for a low carbon future and campaigned for key changes in policy. Over these ten years, key Scottish industries - from whisky distilleries to bus manufacturers - have reduced their emissions. In 2014, Scotland met its 2020 emissions reductions targets six years early. Today, Scotland's entire electricity sector is decarbonised.  The renewables sector now employs over 17,000 people, and Scotland shares its expertise with over 70 countries worldwide.

In 2019, after the massive wave of global youth climate strikes and continued pressure from organisations like WWF-UK and their supporters, the Scottish Government announced a climate emergency in Scotland and lodged amendments to the Climate Change Bill to set a legally binding target of net-zero greenhouse gas emissions by 2045 at the latest.

Elsewhere in the world, support from players has enabled WWF-UK to help over 53,000 turtle hatchlings successfully hatch on Kenyan beaches. WWF-UK has collected data on population demographics, individual behaviours and key nesting sites - as well as relocating nests at risk of poaching and predation - all of which is crucial in helping to preserve and protect this wonderful species.

WWF-UK has also been using innovative techniques to count Kenya's lion population. Using images of the whisker-spot patterns of individual lions - which are unique like fingerprints - WWF-UK will help produce the first national lion census. This will inform a national lion conservation strategy and help the lion population thrive. Find out more.

It's been a fantastic decade, and a huge amount of WWF-UK's work wouldn't have been possible without support from our players.

2021 is an election year for both Wales and Scotland, and you can help call for a Green Recovery for people and nature in Wales and Scotland.

You can also help create solutions for people and wildlife to coexist and thrive in Kenya and Tanzania through the Land for Life project. Adopt an animal or donate to WWF before 2nd February 2021 and the UK government will match all public donations, to support its Land for Life appeal, up to £2 Million. Find out more.

To say thank you for ten years of support, WWF-UK has dedicated a new challenge on its My Footprint app to People's Postcode Lottery. Explore your local area and the nature thriving in your postcode. Download the WWF-UK My Footprint app and sign up to the 'Postcode safari' challenge to get started.

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