Children North East exists because growing up can be hard. The charity works with babies, children and young people in their families, schools and communities to ensure they grow up to be healthy and happy.
During the last decade, support from our players has enabled Children North East to double the number of support services available from 17 in 2010, to 34 in 2019.
Over £2 Million has been raised so far, which has helped improve the childhoods of over 24,500 children and young people, and over 3,500 families.
The charity offers a wide range of help. This includes being one of only 27 parent infant relationship teams around the UK to provide specialist psychotherapy for parents experiencing difficulties bonding with their babies. Children North East also provides mental health counselling for young people, and support for children and teenagers who've experienced domestic abuse.
In addition, the schools team delivers its innovative Poverty Proofing the School Day initiative which aims to create a level playing field for pupils around the country, ensuring the poorest children are able to fully access the curriculum and enjoy everything school has to offer.
Jeremy Cripps, Chief Executive of Children North East, said, "Being part of the People's Postcode Lottery family for the last ten years has been a blessing and a privilege during austerity.
"Family life has changed hugely over the last ten years. However, with support received from players our services have changed to respond to the crisis in emotional health and wellbeing of children and young people, the school experience of North East children who live in poverty, children going hungry during the school holidays, and the absolute essential of a loving relationship for every baby with its parents."
On Friday 5th July the charity is staging its biggest awareness-raising and fundraising event of the year, the annual Sandcastle Challenge - 2019 sees its 25th anniversary.
More than 1,800 children from 50 primary and middle schools will gather on Sandhaven Beach in South Tyneside where they'll be creating fantastic designs around the environmental theme, Build a New World.