The family of Postcode Lotteries, which includes Britain's People's Postcode Lottery, has been announced as the world's second largest private charity donor.
Moving this year from third to second place in a study published by City A.M., the London-based business and financial affairs newspaper, first place went to The Bill and Melinda Gates Foundation. For more information, see the City A.M. World Charity Index 2013.
Started in 1989, Novamedia, the parent company, operates five charity lotteries in The Netherlands, Britain and Sweden, generating £441 Million in 2013 for over 200 charities worldwide.
At the heart of Postcode Lotteries' mission is the drive to bring communities, players and the good causes they help support closer together. Funds help a range of charities such as Greenpeace, Oxfam, Unicef, Maggie's Cancer Caring Centres, WWF Scotland, Dogs Trust, Ellen MacArthur Cancer Trust and War Child, as well as grass roots community causes.
Chief Executive of Postcode Lotteries, Boudewijn Poelmann, said, "We make being a good citizen fun. We involve the players with the good work being done."
Jo Bucci, Managing Director of People’s Postcode Lottery, said, "At People's Postcode Lottery the players are the heart of everything we do. They can win Daily Prizes and just look at the amazing results achieved by players across all Postcode Lotteries . They are the second largest private donor to good causes in the world. Amazing."
In Britain, players of People's Postcode Lottery have raised more than £34.3 Million for good causes since it launched in 2008.