The Guide Dogs For The Blind Association story started in 1931 with two amazing British pioneers, Muriel Crooke and Rosamund Bond. These remarkable women organised the training of the first four British guide dogs from a humble lock up garage in Wallasey, Merseyside.

Life-Changing Independence

The charity has come a very long way since those early days. Today Guide Dogs is the world's largest breeder and trainer of working dogs. Thanks to its dedicated staff and volunteers - and £2 Million in vital funding from players of People's Postcode Lottery - it has helped over 29,000 people to achieve life-changing independence.

Guide Dogs has a long and fascinating history, but its story is ever-evolving. Over the coming years, the charity is looking to increase the number of guide dog partnerships and develop a broader range of services. These include:

  • Canine services,
  • In-person services,
  • Online and telephone service, and
  • Influencing and campaigning.

By introducing these new services, embracing new technologies and digitising some of the ways it provide its services, Guide Dogs will be able to support thousands more people living with sight loss. The end goal is to help more people who are blind and partially sighted to get out and about on their own terms.

Guide Dogs has a vision for the future where every person with sight loss has the confidence and support to live their lives to the full. Funding from our players aims to help the charity reach and support 500,000 people by the year 2023.

Incredible Charities

Would you like to find out more about the amazing causes that our players support? If you'd like to help out too, check out how People's Postcode Lottery works. You will also have the chance to win Prizes just by signing up to play, as well as helping charities like The Guide Dogs For The Blind Association.

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Earlier this year, our ambassador Danyl Johnson visited the Guide Dogs National Breeding Centre